The Living Room - Since-1971 [ HISTORY ]

Established in 1971, the Living Room is a well recognised furniture brand that evokes quality, prompt service and professionalism. It is dedicated to creating furniture to support urban lifestyles and spaces, first in Mumbai and now in Goa, Pune and Surat. It started off as a small start-up venture with just four helpers and a handful of patrons and has today grown to a midsize corporate enterprise with a turnover of over 20 crores. Entrenched in the minds of over 0.2 million customers and growing consistently it has instant recall for a majority of people when it comes to upgrading lifestyles through contemporary, and modern furniture produced both locally and sourced from other countries.
In the eighties the furniture industry was a fragmented and unorganized sector which had high potential for growth but lacked professionalism.
It took hard work to bring abuot a progressive shift in the consumers mind. To kick off further expansion a press launch of a designer collection, an exclusive furniture line inspired from a series of sketches drawn by M.F. Hussain was launched to create awareness and raise consciousness.
A major landmark was a successful public issue and the setting up of a production factory in 1996. It was the Living Room that pioneered the concept of a 100% automated plant where the entire process was mechanized using state of the art, German and Italian machinery. The objective was to create designs with an international touch, providing an excellent value-for-money proposition for the end user.
Living Room plans to keep growing & continue to open fresh outlets in other cities & 'B' towns. The company expects the brand to continue growing and maintaining it’s leadership stance among all other retail brands in the industry, both in terms of market share and relationships with its customer.

From the desk of "The CEO" “The global business scenario is changing at a rapid pace and opportunities are endless. The demand for branded furniture will only accelerate and The Living Room would always strive to remain a key player in the market.
Today the furniture industry in India is not only fragmented but also badly run. Besides the quality of some furniture also leaves much to be desired. ‘The Living Room’ is today the most credible brand in the consumer’s mind and has grown to gain reputation in the industry. Although we emphasize our supremacy in the still merging lifestyle furniture industry with a turnover of over 20 crores, the focus is always on making the brand retain its existing credibility and reputation. Our buzzword is to work towards making The Living Room become a ‘way of life’ brand for all our potential customers.

Mission:

To give quality furniture to a majority of people, keeping changing lifestyles & trends in focus.

We beleive that:

Design is no excuse to raise price but a means to reduce it.